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Alex Novo

Product designer who has crafted countless <br> user experiences.

Tag: Classification

Predicting Customer Churn
Predicting Customer Churn
Predicting Customer Churn

Predicting Customer Churn

Customer churn is one of the most common challenges faced by businesses today. Retaining existing customers is often more cost-effective than acquiring new ones, which makes churn prediction a high-impact area for data science. In this post, I’ll walk you through how I approached this problem using logistic regression and explained the results with SHAP values.